BUSINESS DEVELOPMENT

OFFGRID NOW®

2024 - Present

In July of 2024, I was engaged to work as a Marketing Consultant for OFFGRID NOW®, a renewable energy start-up based in Coolum Beach on the Sunshine Coast, QLD.

The company had developed a newly designed off grid solar power station and was seeking to gain traction in the marketplace with the design and creation of a new website, and the development of a social media strategy focused on engaging with prospective customers, strengthening the brand and boosting brand awareness.

To deepen my understanding of the customer experience and design a winning marketing strategy, I attended public sales events, interviewing internal and external technical staff, and current and prospective customers. I identified 3 key areas that required focus:

1. The industry had been catering to a niche of technically savvy customers and was predominantly too “tech-heavy” in their communications for a general customer base.

2. The marketplace was going to grow from a highly niched product, to a mainstream product within the next 5-10 years.

3. The company had a high quality product offering with 5 key products, however there was a lack of uniformity in the product names, and the sales materials were too technical.

As a result of this research I developed the Marketing Strategy: “Off Grid Solar Systems Made Simple: Like Ordering A Coffee”. I doubled down on the coffee theme as I wanted to take the complexity of the off grid power world, and meld it with something simple and relatable to the mainstream. We aligned the 5 products names clearly on a coffee theme with the Piccolo, Excelso, Daily Grind, Robusta and Forza off grid solar power cabinets. Leveraging the deep knowledge of the technical team at OFFGRID NOW®, I developed a 10 minute, web-based “Off Grid Assessment” form that streamlined the process of selecting the right off grid solar system for a customer, which has been extremely effective, simplifying an otherwise arduous process of calculating energy consumption.

In 2025, with the announcement of a Federal Government Battery Rebate, the company extended a deepening of the role into Business Development, and I was embedded with the OFFGRID NOW® team at their offices in Coolum Beach Industrial Park. I was tasked with the development of the companies sales and marketing processes, including the design and implementation of a Customer Relationship Management (CRM) software, integration of existing paper and spreadsheet based processes into a synchronised, cloud-based and automated data hub and the development of internal sales processes in preparation for hiring a sales team. I also instigated the installation of a media studio for the production of high quality product imagery, and the creation of a media space for future marketing activities.

At present, I am designing, implementing and managing the internal and external sales processes at OFFGRID NOW®, and developing an AI-chatbot for Technical Support and Sales.

www.offgridnow.com.au